August 11, 2025 – Apex, NC – Apex Media Holdings, LLC has announced the launch of a new digital resource designed for MedTech innovators and commercialization teams: the Value Proposition Development Tool, developed for its client, Reimbursement and Market Access Cubed (rma³).
This free online tool, now available at rma3.com/value, offers a structured, data-driven approach to helping medical technology companies clearly define and communicate the value of their innovations to key stakeholders, including physicians, patients, healthcare providers, and payers.
“Too often, great medical technologies struggle to gain traction, not because they lack impact, but because their value is not clearly or convincingly communicated,” said Jeremy Davis of Apex Media Holdings. “This tool was designed with rma³ to change that.”
What the Tool Does
The Value Proposition Development Tool guides users through a structured assessment of their technology’s impact across clinical, economic, and operational domains. It identifies key strengths, uncovers evidence gaps, and pinpoints areas for further development. Users are asked to score their technology against a 1–5 scale relative to the Next-Best Alternative (NBA):
- Less than the Next Best Alternative
- Parity with the Next Best Alternative
- Incrementally Better
- Significantly Better
- Game-Changer
Each scorecard focuses on different impact areas, and the combined inputs generate a Value Score, a benchmark that can be used to refine messaging, guide evidence generation, and accelerate market access.
How It Works
Participants complete a series of four “Impact Scorecards,” entering their assessments using the 1–5 Value Score system. Once complete, the tool automatically aggregates individual domain scores into a final, stakeholder-specific value narrative and roadmap. Results are emailed to users for easy reference and future planning.
Who Should Use It
This tool is ideal for:
- MedTech innovators looking to validate and communicate the promise of their technology
- Reimbursement and market access professionals shaping payer strategies
- Commercial and evidence teams planning product launches and go-to-market efforts
By combining strategic insights with a user-friendly scoring model, rma³’s Value Proposition Development Tool empowers companies to make smarter, faster decisions that support adoption, reimbursement, and long-term success.
Access the tool today at: https://rma3.com/value/
For more information, contact: media@apexmedia.llc or info@rma3.com
About Reimbursement and Market Access Cubed (rma³):
rma³ is a specialized consultancy helping MedTech companies navigate the complex landscape of reimbursement, market access, and evidence generation.